D2C Landing Pages as Profitability Drivers
In eCommerce, the Black Friday Cyber Monday (BFCM) offers a glimpse on the industry’s sanity, the state of the industry and marketers’ priorities. On the sanity, some brands hit their meme game: Out-of-your-mind creatives like this, paired with what feels like a recovering consumer sentiment, led to an overall solid season. Shopify merchants logged in […]
UGC is not dead, just different
UGC is not dead, just different Once upon a digital horizon, User-Generated Content (UGC) emerged like a superhero in the realm of online advertising. People from all corners of the internet were sharing their experiences, and brands saw this as a goldmine! It was the age of authenticity; genuine folks were dishing out endorsements like […]
Case Study: How éclat increased conversion on TikTok by 34%
About éclat éclat is a Dutch D2C beauty brand selling premium collagen supplements. Collagen is a protein with benefits for hair, skin and nails, and there is an active online community excited by its effectiveness. éclat developed a unique formula mixing premium collagen with additional supplements that is enjoyed by thousands of customers. As for […]
How Generative UI is impacting online shopping experiences
In eCommerce, generative AI offers new possibilities for creating online storefronts. While AI chat bots and entirely AI-generated storefronts present challenges, the most promising approach lies in using AI to efficiently create and optimize context-specific user experiences. In eCommerce, many online storefronts look remarkably similar due to standardization from platforms like Shopify which provide pre-designed […]